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Posted on Apr 21, 2021

Are Third-Party Cookies Dead? How to Prepare for the Cookie Countdown

Recently, there's been a buzz in the marketing industry about Google's announcement that it will be looking to retire the use of third-party cookies over the next two years for its Chrome browser. To offer more accurate data, user privacy, and security for online shoppers, Google is making some major changes in how shopper information can be used to target consumers with relevant ads, by tracking user activity.

What exactly is a third-party cookie?

To understand what third-party cookies are, it is helpful to first understand what cookies are. Cookies are small bits of data that are added to your browser every time you visit a website. These cookies change the way your browser interacts with certain web pages. The overall idea is to offer a more seamless experience for shoppers...

Case Studies

Consolidated Marketing Catalog Using Dot SaaS Marketing Platform

Our customer is a luxury hotel brand comprised of 26 distinctive, pet-friendly properties across the United States and Canada. Within each property...Keep Reading »

FAQs Resource Hub

Get answers to frequently asked questions about marketing, search engine optimization, social media, advertising, print, signage and everything marketing.

Marketing Glossary

Not sure what something means? We know marketing jargon can be confusing, so we've put togehter a glossary of useful terms to help you out.

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