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The look and feel of your direct mail envelope can make or break your company’s direct mail campaigns. It’s where you make your first impression and begin influencing your prospect for a deeper engagement even before the envelope gets opened. Marketing. com can show you how adding elements like trailing edges, rip-open envelopes, zip-strip, and reveal opening devices create curiosity and entice your prospect to open the envelope to see what’s inside.
Marketing.com works with you to create captivating and engaging USPS approved trailing edge business marketing envelopes whose distinct appearance increases the likelihood that your prospects will find them irresistible to open. The unique design elements of trailing edge envelopes, also called shape-out or shape-cut envelopes, with extended rectangles, circles, and other USPS-approved shapes on the left edge of the envelope can be customized to align with brand colors and messaging. Trailing edge envelopes create excitement with event invitations and new product launches, and are great for sending promotional materials that will get noticed.
Marketing.com has rip-open envelope solutions that make it very convenient for your prospects to unseal your mailings without the need for scissors or a letter opener. Ideal for direct marketers, fundraising appeals, and financial and medical documents, we provide rip-open envelopes in a variety of shapes and sizes that create a sense of excitement and anticipation and makes them irresistible to open. The physical interaction of tearing and the sound of the envelope perforations opening add sensory elements to heighten engagement. Our rip-open envelopes are designed to prevent accidental tearing or damage and the seal prevents tampering.
Marketing.com understands that the first priority of a direct mail envelope is to get noticed. Our zip-strip envelopes immediately grab attention and stand out from every other piece in your prospect or customer’s mailbox. These envelopes arouse curiosity and the zip-strip can be placed anywhere on your envelope to provide unique, creative, fun, and effective ways to engage with your audience. Zip-strip envelopes take advantage of variable print innovations to customize and personalize the reveal behind the strip, which pulls back easily. Zip-strips give you many ways to turn your direct mail piece into a multi-sensory experience using specialty finishings and embossing or even using scented inks behind the strip.
Marketing.com can help you add intriguing and convenient reveal envelope elements to your direct mail envelopes. Conceal your message behind an easily opened perforated reveal that has a strong call-to-action that can’t be ignored. When your prospect pulls on the interactive reveal envelope opener, they find customized messaging delivered in a unique and memorable way. These envelopes are made from high-quality and eco-friendly stock, inks, and finishings to always have a clean, sharp, and professional look. You can incorporate security features like tamper-evident seals or security window tinting to protect confidential documents.