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Businesses and organizations across all industries stay connected with customers and supporters by utilizing social media platforms. Your customers use social networking sites, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google My Business to communicate with your company and other potential customers about their thoughts and experiences with your brand. Social media can also be used as a sales tool, an extension of your brand’s personality, and ultimately, it’s a marker of your brand’s success. But social media doesn’t manage itself and businesses have found that it makes sense to partner with experienced social media management teams.
We listen to our clients to learn about your brand and target audience to develop a comprehensive social media marketing strategy that fits your brand’s unique needs. We know that a successful social media marketing strategy consists of a well-thought-out plan and an engaged audience. It can be all too easy for a brand’s message to get lost in the fast-paced world of social networking. That is why our team works hard to ensure that we craft the right message, with the right creative content so that your posts don’t get swept away by algorithms. We design posts to either create brand awareness, increase followers and engagement, drive traffic to your website, and/or encourage sales. Our team helps you develop a plan geared to what you want to accomplish with social media. Marketing.com knows that each client is unique, and you have your goals when it comes to marketing and utilizing social media. That is why we take the time to learn about your brand and discover the best practices to ensure success when it comes to marketing on social media platforms. Success in social media begins with an effective strategy.
Did you know that over 82% of the American public and 56% of the world’s population use some form of social media? Users are spending an average of 2 hours and 27 minutes on social media each day. That provides you with excellent opportunities to put your brand in front of your target audience. Managing your brand’s social media is a critical part of your overall digital marketing strategy.
Effectively using social media involves much more than just creating profiles on popular social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more. At Marketing.com, we understand the platforms, the unique user groups of each, and the proper way to communicate accordingly – what works on one platform may not always work on another. Proper social media management and engagement takes advantage of consumer behaviors and trends to creatively promote your brand in ways that are effective and don’t bombard your audience with over-the-top sales messages.
Social engagement elicits feedback, provides instant interaction, and is generally inexpensive to implement. The social media experts at Marketing.com know that it's an art form to accomplish both stellar engagement metrics, as well as purchase intent and sales, serving both your customers and your business.
As part of our strategic approach, we track and measure your results to determine the effectiveness of social media for your business. In addition to tracking likes, shares, and favorites, Marketing.com uses social media analytics to track awareness, engagement, click through rates (CTRs), and conversion rates to measure the success of your posts and campaigns. We help you better engage your audience to leave reviews, sign up for a webinar, or perform other actions that ensure your social media posts are compelling and valuable to your bottom line. Let Marketing.com develop an integrated social media strategy that propels your customers to engage with your brand and expand your business’s reach.